Eastleigh-based Bluestar is to team up with the MHA charity and its ‘Living at Home’ initiative – which aims to reduce the feeling of isolation felt by the older people.
Route 2 is regarded as a “lifeline” and Bluestar’s keen to use its on-board screens to highlight the scheme.
“The hope is to bring Live at Home to the attention of some passengers who may not be aware of the help and support available – and that can only be a good thing,” says Bluestar’s Charlotte Mair.