Caroline Brown has joined the board of the Alfa Leisureplex Group in a newly-created role as Group Commercial Director.
She will be responsible for Alfa Travel, as well as providing commercial support to Leisureplex hotels as the group expands its senior management team.
Caroline takes on the role following positions as Commercial Director and business unit leader for Shearings Holidays, chair of ABTA’s UK Tourism and Leisure Group and, more recently, she held the role as General Manager at Edwards Coaches.