Go North East has joined forces with long-term partner ScreenServices NE to drive awareness and inspire local communities to contribute to a charity adventure aiming to create 1m free hospital journeys for cancer patients.
Last month, Daft as a Brush Cancer Patient Care set off on a 7,000-mile two-year trip to raise £4m and take its specialist transport services nationwide.
To promote the voyage, one of Go North East’s buses has been wrapped by Pelaw-based ScreenServices.
Adorned in the charity’s branding and featuring its iconic Daft as a Brush character, the double-deck replacement service which travels across Tyne and Wear, acts as a mobile advertisement.