After over 40 years of using the Dawsonrentals name, the firm is now called Dawsongroup.
Says Group CEO Steve Miller: “The ‘rentals’ element of our business names had become misleading: for many years now we have also offered leasing, contract hire, finance options and both new and used sales, so the new name is less of a ‘pigeon-hole’ for people’s perceptions.”
Dawsongroup is privately owned and managed, with a £206m turnover in 2016. It employs 820 people, across some 30 UK branches and six subsidiary operations in Europe, supplying all types of commercial vehicles and services.