Things are seldom easy for
a coach operator, but one in
Birmingham shows that
if things are done efficiently,
the rewards are out there
Work hard but work smart. That applies
to many things in life, and one still-growing
Birmingham operator amply demonstrates
that it is also a good mantra to adopt when
Bouden Coach Travel was founded
in 2013 by Adel Bouden. It has a wide
range of vehicles, from executive cars to a
61-seat VDL Futura FHD2-135, one of the
first 13.5m two-axle variants in the UK and
delivered earlier this month.
That gives an idea of where it is positioned
in the market, and a focus on higher-end
business is delivering results.
routeone visited in June. At that time,
there was only one vehicle present. It was
a brand-new EVM Grand Tourer-bodied
Mercedes-Benz Sprinter, delivered that
morning. The necessary preparations were
underway for it to carry its first passengers
Bouden Coach Travel’s strategy is simple.
Work vehicles hard while keeping mileage
as low as possible. It’s a laudable idea,
although it is much easier than for some
other operators thanks to Bouden’s proximity
to Birmingham airport.
Indeed, it was a client at the airport that
set Bouden Coach Travel on its way five
years ago, when a single luxury Sprinter
was put to work on crew transfers for the
now-defunct Monarch Airlines.
Delivering good service generated
interest from other clients, and the business
moved into full-sized coaches more
recently. Corporate event management and
involvement with tours are other areas
of interest as it seeks to add value to what
has rapidly become a diverse base of work.
Adel’s involvement in transport began
well before he founded Bouden Coach
Travel. Prior to that he was a coach and
HGV driver. That experience is useful
when calculating times and distances,
/ Deputy Editor
24 / ROUTE-ONE.NET 25 JULY 2018