Now two years old,
on-demand coach travel
firm Snap is revolutionising
the industry; but in a
good way for operators
“Just choose your end destination and
a convenient pick-up point and tell us when
you want to travel. Our system puts all
the people wanting to make similar trips
together and matches them with the best
local coach operators.
“We keep prices low by only running
coaches when there’s enough demand,” says
the introductory text on Snap’s website.
The service is all app-based and Snap
delivers the service by partnering with
quality operators to operate coaches for
a fixed fee, agreed in advance.
CEO Thomas Ableman previously worked for
the multi-award-winning Chiltern Railways
- the UK’s most successful rail franchise that
in the course of 20 years, turned an unloved
single-track ‘backwater’ railway into
Snap partners with
quality coach operators
and both parties benefit
from the relationship
CEO Thomas Ableman:
We can bring a new
generation - not by
age, but by outlook -
into coach travel
a mainstream double-track main line thanks
to a long-term investment strategy and
an innovative team of managers.
He’s also worked for National Express and
therefore understands coaching.
In July 2015 he had an idea for filling
gaps in inter-city coach transport; either
where it was poorly served, or people
wanted an alternative.
But, rather than a fixed timetable what
if, he thought, coaches run when and where
people want them?
A year later, and backed by a range
of businessmen and ‘angel investors’,
Snap started operations from Nottingham
to London, and has since expanded
to Leicester, Bristol, Cardiff and most
recently Oxford and Birmingham.
The concept is simple: “We match people
who want to make similar trips with the
UK’s top coach operators.
“Snap gives passengers access
to premium coaches usually reserved for
elite sports teams, executive travel and
And this is where operators come in.
38 / ROUTE-ONE.NET 3 OCTOBER 2018