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May 01 2019
By Tim Deakin

Tim is Editor of routeone and has worked in both the coach and bus and haulage industries.

ArrivaClick launches on new Drummond Estate

Leicestershire location is the first example of use of Section 106 funding towards digital DRT service

Drummond Estate in Leicestershire is the third location for ArrivaClick

Arriva launched its ArrivaClick on-demand minibus service on Leicester’s Drummond Estate development on Monday 29 April. It is the first time in the UK that a Section 106 agreement has been used to fund a digitised demand-responsive transport provision.

In Leicestershire, ArrivaClick serves 29 square kilometres and a population of 70,000. It covers the New Lubbesthorpe area from Leicester Forest East to Enderby that includes new homes, schools and a business park.

Previously, developer-contributed Section 106 funding has gone towards fixed-route bus services. ArrivaClick is app-based and it operates flexibly and on-demand. Sustainable transport is just one of the initiatives delivered at Drummond Estate to provide attractive housing.

Says ArrivaClick Business Development Director Asiya Jelani: “This pioneering approach means shorter journey times and thousands of virtual bus stops. It presents a lower-cost option that is easily flexible and that has been shown to be attractive to non-traditional bus users.”

ArrivaClick already operates in Kent and on Merseyside. In those areas, research by Arriva has shown that up to 40% of users previously travelled by car. Up to 56% of travellers use the service so they don’t have to find a parking space at their destination.

Drummond Estate will grow over the next two decades, the developer says. The ArrivaClick service there is operated with Mercedes-Benz Sprinters with low-floor EVM Cityline conversions that are finished to a high standard and which include various passenger amenities.

The ride aggregation technology behind ArrivaClick is provided by ViaVan.

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