Stagecoach North East has agreed a sponsorship package with Hartlepool United, which will see it working with the club over the next 18 months.
Steve Walker, MD of Stagecoach North East, says: “We are delighted to come aboard as a sponsor with Hartlepool United.
“Hartlepool United and its fans are committed to making the club a real success and we wanted to demonstrate our own support to the community and its passion for the team."