Transport for West Midlands (TfWM) says more than 50m public transport journeys in the region were made using its Swift smartcard in 2019 by 240,000 users.
It is the highest number yet seen. TfWM Swift cards are offered in season ticket or pay as you go form and they are available from various outlets, including self-service machines at bus stations.
Additionally, later in 2020 the product will be able to automatically calculate the best fare based on a customer’s daily or weekly usage. Swift will also be “at the heart” of the Sprint bus rapid transit network, says TfWM.