Stagecoach East Midlands launched its bright yellow Daffodil bus at at event in Lincoln.
Working with Marie Curie, Stagecoach East Midlands is supporting the charity’s Great Daffodil Appeal and given bus users across Lincolnshire and Humberside the opportunity to sponsor a message on the bus.
Stagecoach East Midlands MD Michelle Hargreaves says: “This is all about paying tribute and respects to family members and friends and hopefully making people think, when they see the bus, what they can do to help.
“Not only will it raise money for an incredible charity, it raises awareness of the vital work that Marie Curie does for people across our region – providing care and support to people affected by terminal illness.”
The ADL Enviro400 will initially operate on routes from Lincoln depot, but will also spend time operating from other depots.