National Express West Midlands and Birmingham City FC have teamed up to increase local awareness of men’s health issues.
The region’s biggest bus operator and local football club are both supporting Movember â€“ a charity campaign that aims to help save and improve the lives of men affected by prostate cancer, testicular cancer and mental health problems.
At the start of the month, men signed up with a clean-shaven face and for the 30 days of November have committed to growing a moustache. These men, affectionately known as Mo Bros, are walking, talking billboards and spark conversations around the often ignored issue of men’s health.
The bus company has a growing team of Mo Bros taking part in the campaign and as a sign of support for BCFC’s team, aptly named the BlueMoses, National Express West Midlands arranged for one of its vehicles which features its own distinctive Mo, to visit BCFC captain Paul Robinson at the Blues training ground.
Paul Robinson, Birmingham City FC’s defender and team captain said:”Birmingham City Football Club has supported Movember for the last few years and we have previously been top of the football league for fundraising. It’s great that local bus company National Express West Midlands has joined us for the campaign this year, and I really like the bus’tache on the front of the bus. Together we hope to raise even more money this year to support this really important cause.”
The Movember bus is operating on routes through Bordesley, where the football club’s home ground is based, so football fans are likely to spot it on the way to the Blues’ next two home games during November.
Pictured: BCFC defender and team captain Paul Robinson with National Express West Midlands’ Movember bus