COVID-19 fears push UK’s largest tourism show to June
Concerns for the developing coronavirus situation have prompted organisers of the British Tourism & Travel Show (BTTS) to arrange new dates for the event at Birmingham NEC: 11-12 June 2020.
Organisers Diversified Communications UK has consulted with the industry and cited the safety of exhibitors and visitors as its priority.
The British Coach Tourism Awards have also been moved, to take place on the second day of the show, Friday 12 June at the National Motorcycle Museum.
Carsten Holm, Managing Director of Diversified Communications UK, says: “The British Tourism and Travel Show is the single most important business event for the domestic tourism sector and despite the current problems, the industry is well placed to benefit from the increasing popularity of staycation and exploring the UK, in favour of overseas destinations.
“The event is where our industry meets to explore new attractions and destinations, network, learn and do business, so this decision has not been taken lightly.
“The media reaction to the outbreak is unprecedented and it is not a climate in which we want to hold the show. The success, as well as the safety, of our exhibitors and visitors, has always been our priority and this continues to be the case. We are a strong community and I know everyone will get behind this decision.
“BTTS would like to thank everyone including our exhibitors, visitors, partners and suppliers for their continued support and patience during this challenging time. I know that the community will continue to support each other during these difficult weeks, and we look forward to seeing you in June, for what we hope will be the best celebration our industry has seen for many years.”
For more information and to register for a free ticket, please visit www.tourismshow.co.uk