Johnsons promotes local attractions with Bus It

Bus It campaign is designed to boost bus patronage to local attractions

Johnsons Coach and Bus Travel is promoting some of the attractions in the Midlands served by its bus services with a new campaign.

Dubbed Bus It, it consists of a list of activities and places that will be of interest to families over the summer. The operator has also introduced the Family Adventure Day Pass, which allows two adults and two children to travel all day on its buses for £10.

The project began after research showed that eight in 10 residents of Stratford-upon-Avon were more likely to travel abroad this summer than visit local atrractions.

“We’re now calling for me suggestions from the local community to make sure that we can provide a comprehensive list of things to do in and around the Midlands,” says Commercial Director John Johnson.