Partnership delivers growth

Bus patronage has increased by 10.7% year-on-year following the works on Lutterworth Road and Aylestone Road from Blaby into Leicester.

A raft of carriageway and bus service improvements and a new brand, ‘Breeze into Leicester’, for bus routes 84, 84A, 85, and 87 were implemented along the A426, and will now be followed by roadside real-time signs and smart ticketing.

Under the government’s Better Bus Area Fund, and delivered by Leicester City Council and Leicestershire County Council in 2013, the 2.5m scheme saw:

  • Road widening
  • Bus lanes
  • Bus priority junctions
  • New bus shelters with level access
  • Major routes re-surfaced.
  • Arriva Midlands supported the project with the introduction of:
  • A city centre regulator
  • Enhanced cleaning regime, with buses swept off during the daytime
  • Additional staff training through the national CPC, NVQ and customer care
  • A robust marketing and publicity programme – including promotion packs, door-drop mailers, local newspaper wraps and road-show events to launch the Breeze brand
  • Fares and ticketing offers
  • Smartcard – development of commercial products onto smartcard
  • Newer, refurbished buses
  • Real Time Information – use of TGX ticket machine technology.

Alex Perry, Regional Managing Director for Arriva Midlands, says: “We’re pleased to have worked in partnership with both the City Council and County Council in delivering the improvements to Aylestone Road and Lutterworth Road, making bus travel easier.”