Cityzap, a new intercity bus concept starting between York and Leeds, has just gone live.
The new Transdev service offers non-stop trips between the two cities every 30 minutes, with late buses at weekends until 0300hrs.
The buses have leather seats, extra personal space, USB power points for every customer, and free 4G Wi-Fi.
They are also pioneering the use of ‘ZAP-nav’ sat-nav for the dedicated team of drivers to always choose the quickest route and avoid congested areas.
A Cityzap app is coming soon, which will allow customers to track exactly where the buses are.
This week, Cityzap is rolling out 'zappy' offers including any ride for just £1 to all customers until 2 April.
Cityzap drivers are also urging train travellers to join them, with the offer of free travel through April for all those who hold a valid rail ticket between the two cities.
Students are also able to take advantage of a £1 fare until the end of April by presenting their NUS card when they board.
Alex Hornby, CEO at Transdev, says: “We listen to what people tell us would convince them to use the bus more – a faster journey, personal space, on-board comfort and Wi-Fi connections – as well as a friendly driver. Essentially, often what they expect from their car, except we are giving them more.
“In Cityzap we believe we have met and exceeded their aims, with a very powerful alternative for the motorist, given the use of sat-nav and empowering our drivers to decide the quickest route every time.
“Rail users are also likely to see the benefits of more personal space and fares at better than half the price of a peak rail journey. It is this pioneering overall service design, wrapped in an energetic and vibrant brand, that will enable us to really challenge the way people perceive bus travel.”