Arriva launches its new MAX brand

Arriva is launching its new MAX brand, similar to the Sapphire model, in Newcastle and Bradford this week.

Using refurbished 61-plate Wrightbus 2DLs and 58-plate ADL Enviro400s and specially trained drivers, MAX includes free Wi-Fi, comfortable high-back leather-style seats, a ‘no-quibble’ money-back guarantee and journey-planning technology for passengers.

The brand was launched in Newcastle on 1 September, offering quick links to the city from Blyth on routes X10 and X11. TITAN, a famous robot that has performed with pop artists including Rihanna, was at the launch.

Comfortable high backed leather style seating
Comfortable high backed leather style seating

It will be launched on service 268 in Bradford ton 4 September.

Nick Knox, Managing Director for Arriva North East, says: “We know that our passengers want quick, no-fuss links into the city centre, and MAX does just that.”