Arriva is launching its new MAX brand, similar to the Sapphire model, in Newcastle and Bradford this week.
Using refurbished 61-plate Wrightbus 2DLs and 58-plate ADL Enviro400s and specially trained drivers, MAX includes free Wi-Fi, comfortable high-back leather-style seats, a ‘no-quibble’ money-back guarantee and journey-planning technology for passengers.
The brand was launched in Newcastle on 1 September, offering quick links to the city from Blyth on routes X10 and X11. TITAN, a famous robot that has performed with pop artists including Rihanna, was at the launch.
It will be launched on service 268 in Bradford ton 4 September.
Nick Knox, Managing Director for Arriva North East, says: â€œWe know that our passengers want quick, no-fuss links into the city centre, and MAX does just that.â€