Birmingham-based Central Buses has sent an open letter to customers, as it ramps up competition with Arriva Midlands on its Tamworth-Lichfield route..
Since the launch of Central Buses’ premium xpre55 route, Arriva has cut fares on its Tamworth-Lichfield route and is to launch its own similar express route later this month.
In the letter, Central’s MD Geoff Cross stresses that â€œcompetition is important,â€ and says: â€œI just want to make sure all of our customers are put in the picture and understand what is going on.â€
He personally commits to several pledges:
- Freezing xpre55 prices until at least 2016
- Offering a loyalty scheme whereby for every seven journeys, the eighth is free â€“ applicable to all other Central tickets too
- Continuing a ‘Thank Crunchie it’s Friday’ promotion, with free chocolate bars handed out on Fridays.