Bus ireann has launched a TV and billboard ad campaign for its upcoming new Expressway fleet.
With cinematography, the latest in 3D imagery, a Game of Thrones star, and an A-list Hollywood director, this new campaign is unlike any of its predecessors. The advert hit TV screens recently and showcases Expressway’s new red and silver livery. .
The commercial Expressway service uses 135 coaches daily on 25 routes. The 28 new Irizar coaches bought in 2012 will be rebranded in a new livery this
year, while a further 20 new coaches have been ordered with an investment of almost â‚¬10m.
They will offer a luxurious interior and on-board toilet facilities, along with Wi-Fi, charging sockets and air conditioning. All of the Expressway fleet is expected to be fully rebranded within 18 months.
These improvements mark the beginnings of a re-positioning for Expressway, which aims to set new standards in customer service.