Motts rationalises brand structure after recent expansion and aquisition

Motts Travel, the Aylesbury-based coach operator, is adopting a new brand structure in the wake of its 2011 acquisition of Clacton-based Crusader Holidays. .

Under the new structure, the Motts Travel brand will focus solely on coach hire, corporate and contracting, while Crusader Holidays will offer short breaks and up to 12-day holidays in the UK and on the continent to destinations such as Croatia, Southern Italy and Poland, to customers based across the South East of England. Motts Holidays will now become Motts Leisure and continue to offer day trips within the local area, which will still be sold on its own dedicated website as well as in the shop on Buckingham Road in Aylesbury.

Roger Mott, Director of Motts Travel and Crusader Holidays, says: “When I took over Motts Travel from my father in 1982, I don’t think I could have imagined the sort of growth we have experienced. We now have over 60 coaches and offices in Aylesbury and Clacton with a shop in Aylesbury town centre.

“We acquired Crusader Holidays in 2011 which allowed us to expand on our holiday offerings with their established brand name and geographical reach. This has effectively allowed us to split the company into two, with Motts Travel offering coach hire and contracts whilst Crusader offers holidays and bespoke group travel. The subsidiary of the two is now Motts Leisure, which will still offer day trips for our local valued customers.

“I think most people around the Home Counties know of Motts Travel but may not know the other brands within our business. We are hoping that with this new brand structure, we can educate our existing customers and obtain new ones. The shop in Aylesbury now has a new Crusader Holidays sign replacing the old Motts Travel one to reflect our holiday offers, as does our head office in Stocklake alongside Motts Travel.

“We do want to stress to our local customers that Motts Travel as such has not gone, simply grown for the better, and we will continue to offer day trips under the guise of Motts Leisure with our day trip brochure out now.”