Brand refresh for Hornsby travel in centenary year

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The family-run firm of Hornsby Travel – now in the hands of the fourth generation – has unveiled a new look, logo and name, as it starts a year of centenary celebrations, including a centenary day and rally later this month. .

The most striking aspect is a fresh new pale blue and silver-grey based livery on its latest coach – a newly-delivered Plaxton Panther – with prominent Hornsby branding and ‘100 years in buses’ logo. The livery for the Scunthorpe-based operator, which has 30 vehicles including six coaches, was created by Gareth Morgan of SixtySix Design, also based in the town. It replaces the firm’s previous 1980s style ‘stripes’ livery, and will eventually be applied to all the fleet.

Says Director Nicholas Hornsby, 54: “Our customers and drivers love the new 53-seater coach and with the new livery it delivers a real ‘wow’ factor.

“With our 100th anniversary this year, we were due a new coach and chose the Panther for its versatility and economical whole life costs.

“We have good experience of Plaxton and ADL products and are very pleased with the new addition to the fleet.” The livery takes the light blue used in the 1950s livery, and adds a stylised primrose.

“We originally traded as Primrose Motors, due to the colour of the vehicles, but because of the family connections, it became colloquially known as ‘Hornsbys’, and in 1948 we changed the name,” says Mr Hornsby.

“Now we’ve also dropped the ‘Travel’ part of our name as people simply know us as ‘Hornsbys’; it’s nice, neat and short.”

As part of the celebrations, the firm has published a 20-page A5-sized book of its history, and is holding a Centenary Day and Classic Bus Rally at Normanby Hall and Park on 20 July, for invited guests. Already, 19 vintage buses are booked, along with the EYMS brass band and a fairground organ.

The firm, which is still 100% family-owned, is headed by Nicholas’ father and Managing Director Raymond Hornsby, 84, who took over the reins in 1996.

Today, around 80% of the work is bus, and the firm still runs the Ashby-Scunthorpe route that it started 100 years ago, now numbered 6. It is thought to be the oldest bus route still run by the same family firm, uninterrupted for 100 years.