National Express West Midlands is supporting local shops and businesses by slashing the price of its low-fare zone adult day tickets from £3.50 to £3.
This covers parts of Sandwell, Dudley and Walsall, including Stourbridge, Merry Hill, Wednesbury, West Bromwich, Oldbury, Blackheath and Halesowen.
Chris Gibbens, Commercial Director at National Express West Midlands, says: “Smaller high streets are facing huge challenges these days. Online shopping and out-of-town retail destinations make it more challenging for shops to survive.
“So we want to make it easier for our Black Country customers to pay local to stay local, visiting the great shops and attractions in the area.”