Passenger counting – UK to follow European lead?

21st Century is predicting that passenger counting will follow Europe’s lead and grow in importance over the next 12 months.

The company is expecting that it will also be an important topic of conversation with bus operators at next month’s Album conference..

The firm is already receiving enquiries from companies wishing to explore cost-effective ways of obtaining accurate passenger figures, particularly in support of bus operator contracts.

21st Century is well known for its passenger counting software in Europe, where accurate passenger numbers are required under many contract terms.

Effective passenger counting systems are vital for operators who require accurate, real-time information about passenger movements in order to maximise fare revenue.