New look for First Leicester buses

127

First Leicester is unveiling a new look, connecting the cultural and historical roots of the city with the people and places of Leicester. Each of the company’s 13 routes will have a specially designed theme associated with the city. The first three routes cover Leicester’s involvement in space research and technology [pictured], the work of Leicester-born designer Ernest Gimson, and Leicester’s heritage as a centre of hosiery and textile industry.