Encore predicts that 2018 will be a record year for London’s West End, thanks to new shows and the good exchange rate for tourists.
The ticket agency revealed at World Travel Market that Brexit-inspired low levels of the pound, along with the opening of key new shows, will boost West End ticket sales by 750,000 tickets during 2018, equivalent to around £30 million worth of extra sales.
Says Encore CEO John Wales: “The West End is in a very strong positon at this point for 2018. We have a number of great new tourist-friendly shows opening soon, such as Tina Turner the Musical early next year, and Broadway smash Hamilton at the newly-refurbished Victoria Palace opening next month, which, with a Brexit-supressed exchange rate, means good business for London’s entertainment industry.”
