Infrequent passengers using Arriva’s Oswestry-Wrexham route 2 are being incentivised with a loyalty scheme. alt=”” src=” https://www.route-one.net/library/Editorial/Issue748/NEWS/oswestry.pdf” style=”float:right” />
It is the latest move in intense competition between incumbent Arriva and new arrival easyBus [routeone/20 June/News] alt=”” src=”https://www.route-one.net/wp-content/uploads/oswestry.jpg” style=”float:right” />
Passengers buying Arriva’s single and day return tickets can collect one stamp from the driver, per single or day-return ticket purchase. When six stamps have been collected, the card can be traded for one free day-return on route 2.
Arriva Oswestry General Manager Jamie Crowsley, says: “We recognise the importance of keeping fares low for our regular customers which is why we offer such an extensive range of multi-journey ticketing types, but we are also keen that even infrequent travellers are still able to benefit from affordable transport.
“All of our customers are of equal importance, whether they use us every day or once a week. With this loyalty card, we are rewarding those people who may not need to travel day-in-day-out, by showing them that we still appreciate the journey’s they do take with us.
“In doing so, we hope they will realise the many benefits that are to be had from choosing public transport as an alternative to some car journeys, such as getting back a bit of ‘me time’ to sit, relax, and enjoy the ride, wherever it is they are going.”
