Oxford Bus Company unveils latest Brand the Bus wrap

Oxford Bus Company Brand the Bus winner

Oxford Bus Company (OBC) has launched the latest Brand the Bus wrap that backs a local good cause. The winner on this occasion was announced in February and is Blue Skye Thinking, which supports research into the treatment of childhood brain tumours.

Blue Skye Thinking was selected from a group of ten good causes that earned the most public votes from 23 initial entries. It is run by volunteers and strives to give all children diagnosed a better chance of survival and an improved quality of life during and after treatment. It was established by the family of Skye Hall, who was diagnosed with a grade 4 medulloblastoma in 2013 and who despite surgery and treatment, passed away a year later.

OBC Managing Director Phil Southall says: “The bus looks superb, and we are proud to have helped another important local charity in our community. I was delighted to meet Skye’s parents recently, along with other ambassadors for the charity, and understand the difference that this bus will make to them.

“The bus will help to raise awareness of the charity’s cause and bring a little more colour to the streets of Oxford. The new round of the competition is now live, and I would encourage local good causes to enter.”

Adds Sally Hall, Director of Blue Skye Thinking: “As a small local charity, we cannot thank OBC enough for having chosen to support us in tackling the number one fatal cancer disease in young people.

“We are so excited to finally share the #BigBlueDreamBus with the community. We are focusing our bus design on never giving up on your dreams and we hope that people will spot the bus, take a photo and share on social media to generate valuable funds for Blue Skye Thinking.

“Generous local businesses will be sponsoring £5 per photo shared, bringing the whole of the Oxfordshire community together for one common goal.”

Since Brand the Bus began, the scheme has supported Girl Guiding Oxfordshire, Home-Start Oxfordshire, Oxford Pride and Oxfordshire Prostate Cancer Support Group with wrapped buses. In the current round, OBC has also awarded the space on a bus rear to second placed Abingdon Riding for the Disabled Association.