A new 12-month campaign – Better By Bus – has been launched by the Liverpool City Region Bus Alliance, to inspire people to travel by bus.
Merseytravel, Arriva and Stagecoach have teamed up to be the driving force behind the campaign, which aims to motivate people to change travelling habits away from cars.
The campaign will be fronted by some of the region’s up and coming stars. After open auditions in Liverpool City Centre, 24 young people were selected to be the faces of Better By Bus.
The campaign recognises that many people have not been on a bus for a long time and are unaware that most now have on-board Wi-Fi, USB charging and e-leather seats.
Campaign website: betterbybus.org
