FirstGroup has exceeded its three-year partnership goals with Prostate Cancer UK by more than £500,000, having donated more than £1.5 million in value to the charity.
The employee-voted partnership began in April 2014 with an ambitious target of £1 million in value to be donated over the course of three years, in the form of cash, employee fundraising, and the commercial value of gifts in kind.
More than £350,000 in cash has been raised by employees, company donations and through match-funding schemes. FirstGroup also donated advertising space on its buses and at railway stations to Prostate Cancer UK to help raise awareness of the disease and encourage the public to join the fight against prostate cancer.
With two months of the partnership remaining, more than one million ‘Know Your Prostate’ pocket guides have been printed, some which have already helped people understand their risk of developing prostate cancer, and get the support they need.
Tim O’Toole, Chief Executive of FirstGroup, says: “Throughout the last three years, FirstGroup employees have embraced our partnership with Prostate Cancer UK and subsequently surpassed our original donation target by more than half a million pounds. We look forward to building on this success when we embark on an exciting and productive three-year partnership with Action for Children.”
