FlixBus is to launch its biggest ever UK brand campaign, urging the travelling public to “Switch to FlixBus” from 20 April.
In collaboration with creative agency One Black Bear, FlixBus UK’s campaign will use online media channels such as YouTube and Twitch, technology such as Addressable TV, social platforms, and out-of-home advertising.
The travel tech company’s message will focus on the simplicity, reliability and cost-efficiency of scheduled coach travel.
The out-of-home advertising campaign will run in UK cities such as London, Birmingham, Manchester, and Edinburgh from 20 May and throughout the summer.
The move comes as FlixBus marks its fifth anniversary in the UK, now reaching more than 100 destinations nationwide.
Benedetta Chiumenti, Team Lead, Global Brand Management and Communication at Flix, says: “Our impressive network growth in the UK this year requirs a bold and impactful awareness campaign that builds connections with consumers, especially those who might never have travelled with FlixBus before.
“The creative concepts are some of the most playful and cheeky we have ever put out, reflecting FlixBus as a confident and ambitious brand to the wider public.”
One Black Bear Managing Partner, Kate Hartshorn, adds: “FlixBus is changing expectations around coach travel – ‘Switch to FlixBus’ gives us a clear, confident platform to show just how easy and accessible that change can be.”
