Google’s Industry Head of Travel, Ruairidh Roberts, has been confirmed to host a keynote session at the British Tourism & Travel Show (BTTS), taking place at the NEC Birmingham on 21-22 March 2018.
Mr Roberts will take to the stage with an exclusive session discussing ‘Priorities for digital marketeers in tourism today’ on the show’s opening day (21 March) at 1300hrs.
The talk will outline Google’s view on how the travel industry should sequence its priorities online. Visitors to the show will gain vital digital marketing insights, from attribution strategy and the importance of user experience, to audience tactics, and increasing importance of brand. As digitisation continues to progress in the industry, travel professionals will take away Google’s expert advice on key digital advertising solutions and the best specialist performance tools to use for their business.
Mr Roberts joined Google in 2011, and in 2013 he joined the travel team, leading Google's relationships with tour operators and package holiday companies in the UK.
BTT’s keynote programme is renowned for attracting big names discussing the key issues, opportunities and hot topics facing the domestic tourism sector today.
The full Keynote line-up for 2018 will be announced next year.
- Registration is free: Visit tourismshow.co.uk to sign up
