Reading Buses has announced its partnership with CitySwifter – an award-winning data analytics company.
The project will focus on using advanced business intelligence to improve demand forecasting and schedule optimisation, giving Reading Buses the tools and insights to deliver more reliable and efficient bus networks for their passengers.
Reading Buses CEO Martijn Gilbert says: “We’re moving into an exciting new world where the public transport profession is really starting to understand the power of its data, something we’re collecting more and more of.
“Alongside this we’re seeing a notable increase in both computer processing capability and a growing enthusiasm of the startup and developer community to work in the transport and wider mobility space.
“The work of CitySwifter is right at the heart of this and is, in my opinion, one of the first credible signs of us being able to do something that will truly help revolutionise bus networks in a digital world.”
Adds CitySwifter CEO, Brian O’Rourke (pictured, right): “We are delighted to have Reading Buses on board. The team is a great example of innovative leadership within the UK bus industry.
“It is essential for bus operators to begin embracing the technology necessary to ensure they can provide passengers with the best public transport system possible. We are passionate that the bus is key in solving the smart cities and urban transport puzzle.
“This partnership with Reading Buses is an exciting step toward empowering the traditional bus to thrive in a data driven world.”
