In a drive to strengthen relationships with the travel trade, Shearings has appointed Claire Dutton to the newly-created role of National Key Account Manager for Shearings Holidays.
She will take up the position from 6 November.
Claire has over 28 years’ experience in the travel sector, with the last 17 spent at Super Break.
She will work alongside Michael Bowers, the operator’s National Sales Manager, to develop and grow relationships with agents.
Jane Atkins, Managing Director at Shearings Holidays, says: “We are looking to strengthen our sales team going forward and Claire’s appointment is the first step of this process.
“She brings with her an in depth understanding and knowledge of the UK travel trade and the domestic market, which I know will be of great benefit to Shearings Holidays.
“We want to grow our retail trade volumes, and bringing Claire into the business is the start of this acceleration.”