Snap partners duo in sales for Oxford and Windsor trips

On-demand coach platform Snap has struck a sales partnership with Go-Ahead’s Oxford Bus Company (OBC) and municipal Reading Buses to sell seats on their popular X90 and 702 coach routes.

Snap customers will be able to buy seats on OBC’s X90 London-Oxford and Reading’s Green Line’s 702 London-Windsor-Legoland.

Drivers will manage the Snap customers using the Snap Pro drivers app, as already provided to Snap’s network of independent coach operators, meaning customers know that they are in good hands and that the drivers are expecting them.

Snap CEO Thomas Ableman says: “We now have the opportunity to offer scheduled services for the first time, expanding the reach of the Snap platform.

“As always, we will only work with the very best operators. Both Oxford Bus Company and Reading Buses share our philosophy of growing the coach market by exceeding customer expectations.

“We’re delighted to welcome them onto the platform and to give our London based customers the chance to experience two of England’s most attractive cities.”

Phil Southall, Managing Director of the Oxford Bus Company, said: “We are always striving to lead the market in innovation and technology to make coach travel more accessible. 

“As we have demonstrated with the launch of Pick Me Up we are innovating in demand responsive technology and our partnership with Snap has now enabled us to widen this to the X90 service and broaden our reach to new customers.” 

Tony Pettitt, Interim CEO at Reading Buses said: “We’re always looking for new and innovative ways to grow our business.

“Snap is a great fit for our Green Line 702 service for day trips to Windsor and Legoland Windsor Resort, and have proven marketing capabilities that we can tap into.

“We aim to be at the forefront of technology and innovation and that’s what Snap are doing with their app and booking system so the partnership makes perfect sense – and by having the technology in the drivers’ hands, this really is the next logical step in demand responsive transport.”