The offer on the Family Sightseeing Tour ticket is redeemable via the Stagecoach Bus app using the code CSSTOURISMWEEK23, reducing the cost from £40 to £32.
The tour operates every 40 minutes seven days a week and cover 18 stops over the city, including Fitzwilliam Museum, American Cemetery and the Cambridge University Colleges.
David Boden, Business Development Director at Stagecoach East, says: “We are incredibly lucky that here in Cambridge, we have some of the most popular destinations, historic sites and tourism attractions in the country, right on our doorstep. Tourism is a major part of our country’s economy, and we want to do what we can to support its recovery, following a decline in the sector during the pandemic.
“We hope local families will be incentivised to get out and explore more of Cambridge during English Tourism Week by taking advantage of our discounted Family Sightseeing Tour tickets, and access great value bus travel.”