Michelin Tyre has announced two new appointments to lead its B2B division covering the agricultural, coach/bus, earthmover, truck and van sectors.
This sees Chris Smith, appointed Sales Director B2B; and Helen Ratcliff, named as Marketing Director.
Chris will be responsible for all sales operations across Michelin’s B2B divisions, using his extensive experience with commercial vehicles to leverage maximum opportunities for Michelin in other industries including agriculture and earthmoving.
Helen’s role is all-encompassing, covering the B2B sectors, as well as Michelin’s B2C product ranges.
