Peter Freedman joins Switch Mobility senior leadership team

Peter Freedman, Switch Mobility Chief Marketing and Sustainability Officer

Switch Mobility has appointed Peter Freedman as Chief Marketing and Sustainability Officer. Mr Freedman joins from Aston Martin, where his most recent role was Vice President and Chief Marketing Officer. He had been with the car manufacturer since 2010.

Switch Mobility Executive Vice Chairman and CEO Dr Andy Palmer says that Mr Freedman will be “key in leading the development of the Switch brand and achieving our bold sustainability strategy.” Dr Palmer adds that the latest senior appointment represents a further addition to “the strong leadership team” that Switch is assembling.

“Peter brings a wealth of knowledge from within the automotive industry and a proven track record of delivering results. I look forward to working closely with him.”

Adds Peter Freedman: “Switch has the technology and capabilities to become a market leader in the uptake of carbon neutral transport solutions, and I am honoured to join the leadership team at this exciting time for the business.

“I believe that there is a significant opportunity for Switch to successfully deliver the planned product expansion and elevate the brand over the coming years.”