Trico has announced the promotion of Adam Richards, to become the Managing Director for Trico Ltd covering its European operations.
In 2010 Adam was originally recruited as the Operations Manager at Trico in Pontypool, having previously worked in the materials and supply chain management sector, which progressed into an operational management role in a number of industrial sectors, but predominantly automotive.
Adam says: “Moving forward we intend to regain the brand recognition that Trico wipers once had in the UK and Europe.
“Our goal is to win more customers by demonstrating that we can provide them with an effective, turnkey solution for their wiper blade programme, backed up with ongoing support, to make the change to Trico as seamless as possible.”
Trico’s new European MD
