UKinbound hires new chief exec officer


UKinbound, the only trade association to represent the inbound travel industry, has appointment Joss Croft as Chief Executive Officer.

Joss brings with him over 25 years’ senior leadership experience spanning positions at the Department for International Trade (DIT) and VisitBritain, and a strong understanding of international business and the visitor economy.

Currently, Joss is director of network communications at the Department for International Trade, having been MD of marketing at DIT. 

Joss says: “I am absolutely thrilled to have been given this fantastic opportunity to represent UKinbound at this critical time for Britain’s international tourism industry.

“Tourism provides jobs and growth across the whole of the United Kingdom and represents nearly 10% of all UK GDP. Without question, the UK is the best destination in the world, and I look forward to working with the association’s membership and colleagues to build on its success in the coming years.”

He will begin his new role as CEO of UKinbound on 26 November 2018