Stagecoach has appointed Bountiful Cow as its new strategic media planning and buying agency.
The operator chose the business, which is part of the the7stars media group, over five other bidders.
Bountiful Cow will serve an initial three-year term in delivering Stagecoach’s multimedia campaigns and “driving targeted results that align with the company’s core strategic growth objectives across both national and local markets”.
According to the operator, Bountiful Cow showed a “genuine enthusiasm for buses” and “strong understanding of the market context”.
Emma Lowe, Head of UK Marketing at Stagecoach, says: “We’re thrilled to welcome Bountiful Cow to the Stagecoach team. The agency demonstrated a potent mix of commercial acumen and creative passion for the sector.
“We were specifically looking for a partner who could provide incisive strategic thought leadership while delivering innovative, highly targeted campaigns that resonate with our local communities.
“Bountiful Cow showed they are perfectly aligned with our customer and purpose-driven focus, making them the clear choice to help us accelerate our strategic growth over the next three years.”
Adam Foley, CEO of Bountiful Cow, adds: “Stagecoach buses were a lifeline for me growing up in Devon.
“As an agency, we understand how important they are to people and communities across the UK. We share a vision with the team at Stagecoach to restate the vital role of the bus in British life.”
