The Coach Travel Group (CTG) has unveiled a new corporate livery that it says will be applied to “selected” vehicles across its constituent fleets on a gradual basis during 2026.
Such an identity has debuted on new Scania Touring coaches currently under delivery. It is not that seen in late 2024 on a coach in the Readybus fleet. The new livery reinforces the group’s position “as a modern, unified coach travel operator across the UK,” CTG notes.
Despite the corporate livery approach on some vehicles, The Coach Travel Group adds that its operating businesses will continue to celebrate their strong regional identities through local branding.
It says that the new livery has been designed “to reflect clarity, confidence and connectivity, aligning with CTG’s continued growth and commitment to high standards across its network of operating companies.”
Introduction of a standardised approach on some coaches is intended to strengthen CTG’s presence at a national level, the firm continues. “It will be applied to selected vehicles across the fleet, particularly those supporting inter-company operations, corporate work, and wider group initiatives,” the business adds.
Comments Head of Marketing Bethany Morgan: “This new livery represents more than a visual refresh; it is a statement of who we are as a group.
“As we continue to grow, it is important that our branding reflects our shared values, professionalism and ambition, while still respecting the heritage and local strength of each of our operating companies with their own individual liveries.”
In earlier announcing that its order for new Scania Touring coaches had been increased from 42 to 55 units, CTG said that some of those vehicles will carry local brands, others will be in the new corporate scheme, and a number will come in plain white to simplify future movement between operating companies as business dictates.
Those coaches are in a mix of two- and three-axle layouts.
