Leger Shearings Group has promoted Simon Bingley (pictured) to the position of Commercial Director. His move comes as the coach holiday specialist reports ongoing strong business volumes and good progress on its ambition to move annual revenues beyond £100 million.
Mr Bingley steps up to Commercial Director from the role of Group Financial Controller. He also joins the coach holiday specialist’s board, where he reports to CEO Liam Race.
The elevation comes as Leger Shearings Group records 16 consecutive months of year-on-year growth. New business is up by 17% year-on-year, and bookings for 2027 departures are 25% ahead of the like-for-like point in 2025.
Customers are increasingly choosing Leger’s premium products, spending more and booking earlier than ever, Mr Race says. “Profitability is well ahead of plan, and the quality of our growth has never been stronger – exactly what we set out to achieve,” he adds.
Mr Bingley is now responsible for commercials across the group, including revenue, margin, pricing, and channel performance. That sits alongside financial planning and analysis, business performance, and the delivery of what the company says are “key transformation programmes.”
He brings more than 10 years of chartered accountant post-qualification experience to the Commercial Director position. Prior to joining Leger Shearings Group, he was Senior Finance Business Partner at DFS Furniture, and before that held senior financial positions at Benchmark Holdings and Grant Thornton.
From joining, Mr Bingley has led development of the group’s commercial finance and financial planning and analysis capabilities. That has helped to “embed a data-led approach to decision-making that has supported record profitability and performance ahead of the company’s five-year strategic plan,” it notes.
Speaking about the elevation, Mr Bingley says: “I am delighted to be promoted to Commercial Director, and grateful for the trust that the board has placed in me.
“Since joining in 2023, we have built a real strength in commercial finance and data-led decision-making, and the results are a credit to the whole team – and I am proud to have played a small part in our success.
“There is real momentum behind the business, and I am excited about where we can take it from here. In this role, I will be working across every commercial function to sharpen how we perform, drive our most important transformation programmes, and help to deliver out ambition to grow beyond £100 million.”
Mr Race has congratulated Mr Bingley on his advancement, describing him as “a real enabler in delivering record profitability and performance that is running well ahead of our five-year strategic plan.”
Among Leger’s premium offering, the established Luxuria brand will be complemented in 2027 by Lumina as the range-topper. That will see the delivery of a pair of Van Hool T17 Astron models to partner Skills Motor Coaches. Each 14m example will seat just 27.
