Mat Wilkinson has been appointed as Commercial Sales and Marketing Director for Continental Tyre Group, with responsibility for the UK and Republic of Ireland.
With a career in the tyre industry which spans almost 20 years, Mat will be taking over from Arthur Gregg, who has moved to a new position within Continental, as Integration Manager for the Bandvulc business.
Most recently Mat spent six years with Bridgestone Europe based out of its European head office in Brussels.
Mat says: “These are exciting times in our industry. Customers have far more sophisticated expectations than ever before, requiring solutions which offer real business value as well as data that is meaningful, manageable and actionable.
“We no longer work in an industry which simply provides products, tyres are a financial asset for our customers that need to be managed not just maintained. One of the big draws for me in working with Continental is that tyres are just one aspect of the Group’s capabilities.
“Continental enjoys a holistic view of the industry and is perfectly positioned to provide customers with advanced solutions, including connectivity and intelligent mobility.”
