Transdev Blazefield will return to the Passenger platform to power its customer-facing digital services after a period of working with an alternative supplier.
The initial relationship between the two businesses began in December 2017 with the launch of Transdev Go, a single, integrated mobile app reflecting Transdev Blazefield’s multi-brand identity across Lancashire and Yorkshire.
A multi-operator website came in 2019, creating what Passenger says was one of the most capable ecommerce platforms in the UK bus industry at the time. By early 2023, Transdev Go had passed 100,000 active monthly users, with more customers buying tickets through the app than via any other payment method.
Migration back to Passenger is already underway, with teams from both businesses working closely to ensure that process is seamless. Once complete, Masabi company Passenger will again support the operator’s apps, websites and ecommerce infrastructure.
Transdev Blazefield Managing Director Henri Rohard says the operator is pleased to rekindle its collaboration with Passenger.
“Our customers expect accurate, easy-to-access information and simple digital ticketing as part of their everyday journeys and, as we continue to assess, monitor and invest in reliable, customer-focused services across our network, returning to Passenger gives us the proven functionality, flexibility and support we need to keep improving the digital experience for our customers,” he explains.
Masabi Advisor and Passenger founder Tom Quay adds: “Our history with Transdev Blazefield is filled with milestone achievements that measure against the best in the UK local transport industry, and we have always deeply valued its product-led, customer-focused feedback.
“Welcoming it back to Passenger in 2026 is an important moment for our team, one that reinforces the value of a reliable Software as a Service platform which can drive customer growth and maintain passenger trust. Across the whole team, we are delighted to be working together again.”
