Bus branding

Arguments for and against bus route branding are numerous. But where the concept is applied in an appropriate way it can deliver benefits – and quickly. That’s the experience of First Midlands, which is in the process of rolling out some distinctive brands across its territory.

It was in Worcester where the current round of branding began, although some of First Midlands’ fleet already carried more muted route-specific lettering. Ray Stenning’s Best Impressions consultancy delivered the individual designs that are now involved.

“We went ahead with Salt Road . . .