Wednesday, October 27, 2021
Transdev Team Pennine brand to debut in the summer

Team Pennine brand to oust Yorkshire Tiger under Transdev

Transdev Blazefield will replace the Yorkshire Tiger identity with a new Team Pennine brand and a two-tone magenta livery after it completes the purchase...
Coach industry marketing campaign webinar 2 June

Coach industry marketing campaign webinar set for 2 June

Details of a proposed nationwide marketing campaign to promote the coach industry will be disclosed at a webinar on Wednesday 2 June at 1100hrs. It...

East Yorkshire Coaches relaunches with new livery

East Yorkshire Coaches has unveiled a new fleet livery as part of what it describes as “the dawn of a new era for coach...

Transdev Happy Travels campaign launched

Transdev has introduced a Happy Travels promise. It gives customers their next ride on one of its buses free of charge if they are...

First Eastern Counties introduces high-spec Excel fleet

First Eastern Counties has invested £5.3m in 19 custom-designed double-deckers for its flagship Excel service between Norwich and Peterborough. They will enter service on...

Stagecoach new livery unveiled by group

Stagecoach has finally unveiled its long-awaited new livery. Three new and complementary schemes will be introduced across the UK to suit the breadth of...

Bus route branding: Building a base for growth

Arguments for and against bus route branding are numerous. But where the concept is applied in an appropriate way it can deliver benefits –...

Open letter from operators says bus industry ‘needs to tell story’

A small group of operators and marketeers have written an open letter to the bus industry, calling for stronger, united messaging to the outside...

East Yorkshire plans £6m fleet spend and unveils new brand

East Yorkshire has unveiled its plans to invest £6m in vehicles over the next two years, while unveiling a new, updated brand which will...

Borders open-topper

City Sightseeing Scottish Borders, part of City Sightseeing Worldwide, and operated by West Coast Motors subsidiary Borders Buses, starts a new hop-on and hop-off...

Post-accident motorway closures ‘must be cleared more quickly’

A coach operator has called on authorities to explore ways to reopen motorways more rapidly after they are subject to closure following an accident....