Whittles Coaches has unveiled new branding to mark its 100th anniversary in 2026.
The Kidderminster-based operator says the palette, featuring two tones of gold and a dark green, “marks a bold new chapter while honouring its rich heritage”.
The operator adds that the lighter gold represents the “warmth and personal touch that have defined Whittles’ service for generations”.
The darker gold in the branding reflects the business’s “strength, resilience and established reputation”, says Whittles Coaches.
The deep green “ties the new look together, representing growth, confidence and the pride Whittles takes in every journey”.
Whittles Coaches was acquired by Johnsons Coaches in 2015, both becoming part of The Coach Travel Group in 2024.
Ashley Brown, Managing Director at Whittles Coaches, says: “Reaching 100 years is a truly remarkable milestone.
“This achievement is the result of years of dedication from our team and the trust of our customers.
“Over recent years, we’ve focused on bringing our people together, strengthening our safety systems and improving operations behind the scenes to ensure Whittles continues to deliver the highest standards.
“Since becoming part of Johnsons Coaches, we’ve been able to build on those foundations, developing the business and investing in its future.
“We now have a brand that truly reflects the quality, care and excellence that goes into everything we do.”
Whittles’ new look and 2026 brochure will be officially launched later this year.
