Onboard charging products supplier Alfatronix has committed to donating £500 per month to Dorset Cancer Care Foundation (DCCF).
The Poole-based business, which will exhibit at the Euro Bus Expo next month, says it already donated £5,000 to the charity at the beginning of this year.
In making the pledge, Managing Director Andy Hadfield has called on other businesses to help.
He says: “Alfatronix serves a global market but, at its heart, it is a local firm employing local people, and for this reason we were keen to support a charity which is making a real difference in our community.
“Sadly, most of us, including team members at Alfatronix. have been affected by cancer in some way.
“Having learned of how the DCCF is actively helping local people who are facing often terrible financial struggles because of cancer, we were keen to get behind them.
“I think I can speak for everyone at Alfatronix when I say we are extremely proud to be supporting that work.
“We hope other businesses will also come forward to offer their help.”
DCCF helps people pay for such things as accommodation costs, utility and food bills when they are unable to work due to treatment.
Jannine Loveys, Fundraising Manager for the DCCF, says: “We are very lucky to have the support of some great local businesses. The news that Alfatronix will be donating to us on a monthly basis is fabulous as it means we can actively factor their donations into our fundraising targets – targets which are being constantly increased to cope with the growing demand for our help during these costly times.
“As with all our sponsors, Alfatronix will receive regular publicity via our media platforms, updates on how their money is helping local people, and also the chance to be involved with our popular public events.
“If there are other companies or businesses out there which are interested in helping Dorset people who are struggling because of cancer, we would ask them to please get in touch.”
