Arriva is launching a new direct coach service from Milton Keynes to Luton in what will be the operator’s first new commercial venture since the pandemic.
The X1 will begin on 21 July, linking the two in one hour 15 minutes.
Set to operate every hour between 0445-1845hrs, it will be up to 10 minutes quicker than Arriva’s F70/77 service.
It will stop at key locations in Milton Keynes, Dunstable and Luton, including hospitals, retail parks and sites for large employers, such as John Lewis and Amazon.
Arriva Midlands Head of Commercial Toby France says: “We have strong bus networks in Milton Keynes and Luton and this is a way of building on that so we can provide an even better service for our customers.
“We know that customers would like a comfortable service, which links the two towns and stops less often.
“It’ll mean we’ll be better able to connect customers with the things that mean the most to them, whether that is the need to rush home after a day at work or to visit the shops with their families and friends.
“The fare for a single journey is still £2 – so, for less than the price of a high street coffee, people will be able to take a fast and direct route from Milton Keynes to Luton on a comfortable coach. That is a really cost-effective and sustainable way of getting around.
“We’re really excited to be launching the X1 and we hope our customers are too.”
