Arriva has released an image of how its new brand, exclusively revealed in routeONE (News, 1 March), will look on its buses.
The firm is taking a “cost-effective” approach to the roll-out of the new brand, “as and when vehicles and other materials are due to be updated.”
The refreshed logo is expected to be introduced from 2018.
The refresh of its brand, with a “more modern identity, including a refreshed logo and brighter colours,” will be applied across the group in a phased introduction.
