Bishop Auckland has been awarded “Coach Friendly” status by the Confederation of Passenger Transport.
The town is one of around 30 locations around the UK which have been granted the accreditation in recognition of commitment to coach tourism.
The scheme was set up to help coach operators and their customers measure a destination’s “readiness and welcome for group visits”.
The awarded was presented today by CPT Chief Executive Graham Vidler to the Mayor of Bishop Auckland, Cllr Mike Harker, in the County Durham town’s Market Place.
The town’s leaders will be hoping the accreditation increases visitors to the area and, in particular, the The Auckland Project, a collection of heritage attractions, galleries and gardens centred around the Auckland Castle.
Local tourist agency Visit County Durham promises convenient drop-off and pick-up locations, safe and secure coach parking and additional benefits for groups and coach drivers.
Mr Vidler says: “CPT is delighted to give Coach Friendly accreditation to Bishop Auckland, especially during Better Transport Week.
“This status confirms the town is working to curb congestion, improve air quality and protect the local environment whilst continuing to develop more sustainable tourism.
“This certificate also provides recognised assurance to coach operators, drivers and their passengers that they will be well catered for and welcomed!”
Cllr Harker adds: “On behalf of Bishop Auckland, I’d like to thank the CPT for recognising the effort and commitment being made by all those involved.
“In reality, the ‘friendly’ nature of this prestigious award is testament to both the quality of our heritage sites and attractions but also to the hospitality we extend to tourists and day trippers.
“Our town, residents, businesses and organisations are happy to do all we can to make sure everyone has an enjoyable and memorable experience of their visit to Bishop Auckland.”